The FDA approved Viagra in 1998 for erectile dysfunction (ED). Initially, Pfizer, the manufacturer, targeted men aged 40 and older experiencing ED. This demographic aligned with the higher prevalence of ED in older age groups.
Marketing Strategies
Marketing focused on the impact of ED on relationships and quality of life, not solely on physiological aspects. Advertisements featured active, confident older men enjoying life, subtly linking Viagra with improved well-being.
Shifting Demographics
While the initial focus was on older men, Viagra’s use has expanded to include a broader range of ages and underlying health conditions. However, the initial marketing strategy clearly impacted the perception of Viagra’s target audience for many years. The original age range remains a key factor in understanding the drug’s historical use.
Factors Affecting Use
Several factors influence Viagra use across age groups, including individual health, lifestyle, and physician recommendations. Further research is needed for a precise picture of current usage across all age brackets. Consequently, the average age for Viagra use today differs from the initial target demographic.
