Focus your Viagra radio ad on men aged 45-65, specifically those experiencing mild to moderate erectile dysfunction. These men are likely established in their careers, potentially married with families, and value discretion. Avoid targeting younger demographics; the message resonates better with this age group’s life stage and concerns.
The key message should center on regaining confidence and intimacy, not solely on physical performance. Emphasize improved relationships and a renewed sense of vitality. Highlight the ease of use and discreet nature of the prescription process. Use testimonials from satisfied users to lend credibility.
Consider a call to action focusing on a free consultation or a confidential online questionnaire. Provide a memorable phone number or website address for easy access to further information. Avoid explicit or suggestive language; maintain a mature and respectful tone.
Keep the ad concise and memorable, using a strong, easily recalled tagline. Focus on emotional connection rather than solely technical details of the product. A carefully crafted narrative focusing on a relatable scenario will prove far more impactful than simply listing features.
Monitor ad performance closely. Track call volume and website traffic generated from the radio spot to assess effectiveness and fine-tune future campaigns based on tangible results.
